Monday, May 12, 2008

Organic Food At What Cost?

This article from Newsweek depicts a down-turn in Organic supermarkets such as WholeFoods, due to the ever increasing price of organic food and consumers reluctance to spend the extra several dollars per item, as compared to cheaper prices for conventional foods.

The story on its face seems logical enough, that buying a gallon of organic milk for $6.00, vs. conventional milk for $3.00 is making people think twice about pulling into their local organic market.

However, the underlying truth beneath the story reveals a growing trend toward downplaying the importance of organic ingredients, as if to make it seem that there's really not so much difference other than pricing.

So what is the true cost for better health and to not feed your family foods that contain hormones, pesticides and chemical fertilizers? For all of you out there that purchase organic ingredients, have you not noticed how much better you feel? How much more your body has to fight and defend from colds and flu, and how much more energy and vitality you have. Healthy, organic foods are our only true defense against increasing health care costs. We believe better to eat better and be healthier, preventing dis-ease at its roots.

Most of all, if the mainstream wave of consumers that have been flocking to organic foods begins to slow down, then perhaps more family farmers will be less inclined to grow and harvest organically, creating what could very well be a self-fulfilling prophecy back to conventional (chemically processed) foods overall.

So, sometimes it's great to read the news for what it says in black and white, but always it makes sense to read between the lines and try to understand what market forces and groups have the most to gain to consumers shying away from organic products.

We like the quote in the article from the Mark Dana a Karate instructor in New Hampshire who says: "The cost of feeding myself processed foods is far greater than the cost of Organic foods." Mr. Dana would rather eat a little less, than feed himself ingredients that run contrary to leading a healthy, happy life.

Just so you know, we often shop at WholeFoods for our show (and no they're not one of our sponsors) and constantly find wonderful bargains on organic items. We also shop at our local farmer's markets and CSA farms, because although they may at times be a little higher in price, it's the only chance we get in this life to interact face-to-face with the family farmers who work so hard to bring us sustenance.

Stay strong! Eat organic foods and be happier and healthier because of it!

Peace, Love and Organics!
your Organic Living Hippy Gourmet family

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