Monday, September 08, 2008

Cell phones connecting to your groceries

Yet another great story of sustainability coming from our friends across the pond in England...
Here's a piece from the BBC about a group that is working to embed a computer chip into packaged foods, enabling consumers to read from their cell phones exactly how environmentally sustainable the ingredient actually is.

"The guides would help consumers navigate their way through the ethical and ecological decisions about what they eat, the proponents argue."

What a concept eh? Using the latest mobile technologies to put the power of purchasing local, low foot-print products right in the hands of customers.

If 'information is power,' and 'we are what we eat,' then this is certainly the shortest distance between how and what we reach for to feed our families in healthier ways!

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